Regardless of who you are, where you are from or how many followers you have got, social media can be intimidating. It is the only place on Earth where billions of people can congregate at one time to voice their opinions.
But if you are an aspiring artist, it is crucial that you can use these platforms to grow your business. Thanks to the rapid growth on social platforms in the last decade, it now means there are more significant opportunities than ever before to build up your reputation, and even bring in a whole range of extra sales.
There are almost 3 billion social media users across multiple platforms. So the question you might be asking is, “How can I cut through the clutter, and use them to grow my art business”, well today, we unveil the answer with this comprehensive guide to the top tips for each social media platform.
Facebook For Art Marketing
First in our list is Facebook, unsurprisingly. Ever since it was inception in 2004, it has amassed more than 2 billion users. For such a large platform, there is a thriving art scene, which makes for a fantastic place for established or aspiring artists to get some publicity, connect with their audience and perhaps even gain a few customers.
A critical piece of advice to keep in mind when using the platform is to speak to your potential customers in the same way that you would talk to them in real life. Of course, this generally applies to all platforms, but particular Facebook, since the longer post format invites more open communication. It’s the perfect platform for aspiring artists to display some of their personality alongside their work. Don’t hold back and decide to communicate to your audience differently just because you are talking to them through a screen.
Another option for you to take this to the next level, if you’re feeling confident, is to even add in a link to your own personal profile. If you have one, you can click to edit your profile, and under the “Work and Education” option, you can insert the name of your page. This mean that when friends click on your own personal profile, they can take a look which will lead them to your art page.
If you already have a little bit of experience in selling art, perhaps you have already built up somewhat of a mailing list. You can use this on your Facebook platform too. If you import your list in CSV format to Facebook, you will have the option to send an invite to anyone on the list to ‘like’ your page.
Also, it is essential to make your posts attractive, particularly with Facebook, thanks to their format of posts. It gives you the perfect opportunity to emphasise a particular storyline or narrative in your work. This links in with the point above, by demonstrating your personality in the form of a story, as long as it is interesting, and you post with reasonable consistency, fans will begin o interact with you, and you will see that your artwork is starting to grow in popularity. Doing this makes people want to come back over and over again because Facebook is somewhat like a blog in that respect.
Lastly, regardless of what you are posting, you should always do it in a way that involved your audience and encourage them to share their emotions, in the form of likes, comments and shares. When people do respond to your posts, these will then appear on their friends’ pages. This is known as the Facebook “ripple effect”, and can generate massive publicity if you can leverage it correctly for your art business.
Instagram Is A Fantastic Social Media For Artists
Just in the same way that many of our friends, families and small businesses are getting to grips with the Instagram app, it is becoming a bit of a home for the art community as well. In the same way, as Pinterest does, the Instagram app seemingly lends itself to artists, as it mainly focuses on the sharing of images to a group of followers. And with the addition of the Instagram shopping tool, many sellers can now sell their products directly on the Instagram app. Having said that, here are some of the other benefits you can use with Instagram.
The first point is rather obvious, and that is to make sure that your images are of a high quality. Make sure that they adequately reflect the kind of work and vision that you have. On Instagram nowadays, it is much harder to get away with low-quality photos, compared to other apps such as Facebook or Twitter. And in the same way as you would on Facebook, make sure that your photos are relevant to you to your image as an artist, and don’t be afraid to demonstrate a little bit of personality.
When it comes to setting up your profile, a common mistake that we see people make is that they are wearing too many hats. For example. If you see an Instagram bio that says “mother of three”, “small business owner”, “part time actor” and finally “artist”, that is too many hats. In order to attract more followers, its bets to say that you are an artist, (feel free to include what type) but after you have cleared that up, it’s best just to leave it.
Alternatively, you really don’t want to be a bore. This is the flip side o the point that I have raised above, and may sound somewhat contradictory, but it’s important to understand. For example, if you say tell us that you have been painting since you were a child and you’re now an adult… is that all you have been doing your whole life?! Feel free to show some personality! Tell us about why you create art and a little bit more about the behind-the-scenes of your career.
Another piece of advice which is specific only to Twitter and Instagram, it so makes use of the hashtag. Hashtags are a way for Instagram to organise the content that is in a users feed. Using more of them will help increase your exposure on the platform. Instagram does allow you to use up to 30 hashtags, but we wouldn’t recommend using any more than between 5-12, just to make sure you don’t overkill.
Like mentioned before, Instagram is great for artists actually to generate direct sales. All you have to ensure is that you don’t seem to be promoting your content and trying to sell too often. Otherwise, you may lose the trust and bond that you have with your audience. At the very least, you can set up some way for buyers to contact you in your profile description or your captions, just best in mind that you cannot directly put links in your profile biography.
And like mentioned above with Facebook, it is essential to engage with others in the art community. The art community on Instagram is truly thriving, and there are so many other artists and friends on the platform that you can engage with, use for inspiration and get some traction for your art business.
Is Pinterest The Best Social Media For Artists?
Despite not quite having the same capacity of users as the likes of Facebook or Instagram, Pinterest is still a fantastic place for you to show off some of your artwork. Like Instagram, however, this platform really suits artists, thanks to the face that it is an extremely visual-based platform. Here are some pieces of advice for succeeding as an artist on this platform.
The first piece of practical advice that can be applied to artists on Pinterest is to create a visually impressive portfolio of your work. When it comes to displaying art, Pinterest is heads and shoulders above all the other platforms, including Instagram. That means that to succeed, it is crucial that you work can catch the eye of potential buyers.
Additionally to that, Pinterest has a feature which allows sellers to send art image pins, or even an entire board, directly to Pinterest users who might have missed them. What’s more, is, you can also send pins to anybody who yet has an email address. This is a great way for you to spread the word about your artwork, gain a more significant following and even make a few sales of your work.
With Pinterest, you may wish to join another art board group, and begin sharing your work there. A group board of artwork appears on each participants Pinterest profile, which makes it more likely that users will find it. You can join specific boards that are only for artists who are looking to sell their products. They will almost all have a retail price tag on them, which is a great way to show potential customers that you are available for work.
On Pinterest, it may be a good idea to place your logo on your posts, or you may even wish to watermark them. While theft can be an issue on all social media platforms, not just Pinterest, it tends to be easier to do, and more frequent on visual platforms (like Pinterest and Instagram) compared to other options.
The most important piece of advice that could be offered for Pinterest users, is to stay patient. Remember, you are in this for the long-haul, it’s a marathon, not a sprint. You shouldn’t feel down if you can’t get incredible feedback within the very first day of posting something. While this applies to most other social media platforms too, it is particularly important with Pinterest: you must take the long view.
Don’t dwell over your daily stats, they aren’t important. You should consider what real growth would look like. A rate of growth between 3-5% per year is a realistic number to strive for. Always keep persistent, and remember, to cut yourself some slack, running an art business can be tough work.
YouTube The Most Underrated Social Media For Artists?
YouTube is the second most used search engine in the entire world. This means that there is an enormous opportunity to show your art to fans or potential buyers through the platform.
If you have the right skills and can make stunning, high-quality videos of your artwork, you are going to have a considerable advantage over some of your competitors who can’t correctly make videos. Here they are some tips and advice on how you can maximise the potential of the YouTube platform.
One common (and instrumental) piece of advice when it comes ps to using YouTube is to define what exactly your niche is. Who exactly are you making the content for? Of course, not everyone will be interested in the kind of art and the material that you create. Therefore, it is hugely important that you don’t try and promote your channel to everyone, as by doing so, it is highly probable that you will just reach no-one.
One key part of YouTube’s search algorithm is keywords. When you are just beginning your YouTube journey, it is highly probable that you will have to rely on keyword search engine traffic in order to bring you some views. This could be traffic either from YouTube search engine or google search engine. Once you find some of the most popular keywords in your niche or segment, you can easily find these using some simple online research tools. Doing so will give you a huge advantage over some of your competitors in your industry.
Make sure to also consider, why are your viewers going to watch your videos. If you can’t think of an obvious answer, i.e because you are giving them value, or because you are funny, then you may need to brainstorm new ways in which you can improve the kind of content that you are putting out.
Lastly, when it comes to YouTube, it’s really important that you schedule your uploads. This means that you find the right balance between flooding your audience with content, and not leaving them longing to hear from you. Generally, you should upload twice a week to see some real traction. This gives you enough time to fully edit your videos and make sure that they are of a high quality. Becoming a YouTuber is a commitment after all, scheduling will help keep you organised and productive.
Twitter Is The Social Media For Art Networking
Twitter can be a fantastic place for you to gets some publicity for your brand, but only if you can do it correctly. Tweets should be short & snappy. But despite that, it is still a great platform for you to share some of your personality and build up your reputation as an artist. Here are some of the best tips to boost your publicity while on twitter.
The first thing that you need to do to succeed in twitter, is to get the name right. Your username on twitter will appear as @yourname. This should be the name that you want to use as your artist brand. Even just using something along the lines of @yournameartist can show a huge difference in the way that potential followers (and customers) will interact with you. Also, by following that username template, it will be much easier for potential followers to find you, as when people search “artist”, your name will appear.
Another sound piece of advice, but one that is often overlooked, is to be a good follower. You should follow people and organisations that are relevant to your niche, and ones that could help your art career. You could follow galleries and other museums, but make sure that you interact and engage with your tweets. Even following people such as the average Joe and newbies can help you gain more traction on the platform. It’s good for your business to learn how to be a good follower and follow interesting people from all industries, not just art. Never forget to be social on social media.
Another important piece of advice, is stay positive. If you don’t use Twitter, this may sound a little bit strange, and a little bit obvious, but it is something that is often ignored. There will be plenty of augments and negativity on Twitter, but that said, you need to always try and keep a positive spin on your tweets. Some followers will check out your profile before deciding to follow you, and you don’t want to lose them by having sent some overly negative tweets.
So there we are then. Facebook, Instagram, Pinterest, Youtube and Twitter . They are the main social platforms that you can use to grow your art business exponentially. As long as you follow some common rules, use a little bit of common sense, and stay committed, there is no reason you can’t amass a huge following on the platforms.
At the end of the day, what is most important, regardless of the platform, is that you regularly release high quality content to your audience. This is almost the only ‘evergreen’ strategy that applies to all of your platforms, but it is also the most important.
Doing that, and following the advice above, can take you and your business very, very far.
So How Do I Get Started Marketing My Art?
You are in luck and on the right website because we have a step by step online video training course to help take you through the process of creating an art brand, building a website and gettings et up on social media. Find out more by – Clicking Here.
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For those who have already done that we offer Marketing Audits to help you work out what to do next to improve you online art marketing.