Why start blogging about art? Writing a blog is one of the best things that an artist, photographer or art business can do online.
Firstly, blogging is fantastic for SEO (search engine optimisation) and can bring in thousands of extra visitors to your art website every day.
Also, a blog or vlog (Video Blog) also helps to build a valuable connection to an audience of people.
In this article, we give you the five-step formula for creating powerful blog posts so you can take your art blogging to the next level. It really doesn’t matter if you blog with WordPress, Blogspot, Wix, Squarespace or on sites like Medium.
1. Start With A Powerful Blog Title Idea.
The right blog title is the crucial first step to creating an art blog post. Don’t just start writing and then come up with a title. Brainstorm ideas and pick the ones which you would actually want to read yourself.
Having a title to start with will give you so much more focus. If you have a solid idea for your blog post then you will always create better content.
Art is such an interesting subject and many artists and artworks have multiple interesting stories to tell.
2. Intriguing, Inspiring Subheadings.
Come up with Interesting subheadings should be naturally be the step for your blog post.
A blog post needs to be ready for reading and skim-able. Cutting up your post into sections helps achieve this.
3. Hook Your Reader With Your Introduction.
If a reader is bored in the intro there’s no way they will continue to read your post. Tell them a cool fact to get their attention.
Another great thing to do is briefly let your reader know what you are about to teach them or tell them about. A brief summary lets them know that they have found what they are looking for and they don’t need to bounce off your site and look elsewhere.
4. The Best Content For Your Art Blog.
When you start blogging about art don’t write huge paragraphs. Keep it to the point, any more than five lines and your reader will likely just switch off.
Add images to help break up the text. Did you know that articles with images perform over 20 times better than ones without? If your an artist there really is no excuse not to have pictures on your blog!!
Another idea is that you could make your own meme-like images, or some fun little illustrations to help entertain your audience.
Want to go one step further? Add some video to the post. People love to watch videos, it’s easy and entertaining. Videos on sites like YouTube can help bring even more traffic to your blog.
As we said in our social media tips article, don’t be afraid to be yourself when you are writing. Don’t try to be someone your not, use your own natural style, have fun with your blogging it and your readers will have fun reading your post too!!
5. Finish Your Blog Post With A Question Or Call To Action.
Chances are there is some sort of goal behind your blogging. Do you want to engage more with an audience? Perhaps you want to promote something?
Add a call to action at the end of your post or ask your audience a question. This will encourage people to answer and you can then engage with them.
A conversation is the best way to form a connection with someone online. When you make a blog post you are having that conversation. People love to give their opinion, by asking the question you are giving them an invitation!
Other Ideas For Blogging Artists:
Guest Blogging is another cool thing you can do is to try out. This is essentially where you write on other peoples blogs. In return readers of that blog are made aware of you and may come over to see your site.
Consistency is key when it comes to having a successful art blog. If you want people coming back for more make sure you blog on a regular basis. The odd blog here and there certainly won’t hurt, you will see considerably more success when you
As we mentioned earlier, Vlogging is a great area to look into alongside your art blog. Vlogging is only getting more popular. With many of the latest mobile phone models having high-quality cameras, there’s never been a better time to get started making your own Vlog.
Do you have an art blog? Is there an art blogger that inspires you? Comment below so we can all take a look!
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P.S Did know we also have an art marketing course? Our step by step course will give you the marketing know-how to create a thriving fanbase of people excited about your artwork. Want to know more? Click here.
Looking for some more blogging tips? Try this article.