Let’s take a look at social media for artists. Social media is an essential tool to promote anything online. Here are some quick tips to help artists get the most out of social media.
While these points are pretty universal to social media platforms, it’s always important to bear in mind that the different platforms often like you to post in different ways.
So let’s get straight to the first point:
1 – Your Audience Is Your Friend
When creating posts imagine that you are speaking to a friend in person. Use natural language and be yourself. Show people what you are working on and let them see your works in progress. People love to see behind the scenes!
People want to know your character and get to know you. It’s easier to sell to someone who likes you!
2 – Don’t Be All About The Sales
A common mistake is to have too many posts about buying your work. Of course, you want to sell more art, but this is likely to annoy any audience.
You need to be as engaging as you possibly can.Show off fun engaging stuff that they would actually like to see!
3 – Just Be Yourself And Act Naturally
Many people try to become someone else on social media. They become very formal or use language they never would in real life.
Just be your natural self as much as you can. It will be far easier to sustain and people will find you more authentic and trustworthy. Trust is a big thing when making sales so be trustworthy.
4 – Stop Rambling On
People on social media don’t have time for your life story every time you post.
Keep it simple, keep it to the point and just about one thing (don’t confuse people or complicate things).
5 – It’s Good To Be Social On Social Media
As we said in number one your audience is your friend. If someone comments like it and comment back.
Yes every comment!!
People love to be interacting with you. If you interact your audience will be more likely to support you in the future. If you invited a load of people to a party and didn’t speak to them they would think you were rude.
It may seem like common sense, but the key word in social media is social, so be social!!!
What To Do Next With Your Art Marketing
Did you enjoy this article? Want to know even more about how to build your art audience online?
Well, you are in luck we actually have a step by step online course which can help you take your art marketing to the next level.
It covers building a brand, keyword research, social media, SEO and we keep on adding to it!! It’s a living course and we are updating it constantly to keep you up to date. Click here for more info.
And we can also provide art marketing audits we can tell you how you are doing and give you some strategies to go forward with.
Well as a thank you, we would love to give you an extra 5% discount. Just enter the code ARTBLOGFIVE at the checkout. This will work on our courses or audits or other things we add in the future.
Still want more?
We keep on adding to this blog, click here to see all of our posts.
Speaking of social media here is a great article by Neil Patel, he’s not an artist but he has plenty of great tips for you take a read of his article here – https://neilpatel.com/blog/secret-to-social-media/